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Dynamic Pricing: E-retail Panacea or Looming Customer Crisis?
Dynamic pricing has been around since Eve sold an apple to Adam. Also known as targeted pricing, flexible pricing, personalized pricing, contextual pricing and tailored pricing, dynamic pricing is the...
View ArticleHow Do You Set The Right Price For Your Startup’s Product or Service?
In my experience, there are five ways to price a product or service: Premium pricing – top of the market Bargain pricing – bottom of the market Prime + 2 pricing – prebuilt-in margin Total cost of...
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